Think about it. Anytime a potential supporter wants to know more about your cause, where is the first place they head?
Especially when the Covid-19 pandemic has put a pause on in-person fundraising events, websites have never been more vital for nonprofits.
But it’s not enough to just have a website anymore. It needs to be crafted to best meet your nonprofit’s goals and relay your message. That’s where website design comes in.
Fundraising Challenges in 2021
Though the pandemic seems to finally be nearing an end, the devastation for non-profits was real.
Around 53% of donors said they would donate with more caution throughout the pandemic, but would still donate. A further 20% said they would stop until economic growth recovered and returned to stability.
This means nonprofits need to work harder to meet their fundraising goals as funding is harder to come by. How long it will remain that way is yet to be seen.
You can think of your website as the glue that holds your digital marketing strategy together. After all, without it, where would all your efforts point to?
When we think of it this way and in the current economic climate, the importance of your website design is obvious.
Website Design for NonProfits: Best Practice
So, what should a nonprofit website look like?
There is no set rule. Different causes will have different specific needs. They’ll also need to appeal to different audiences.
This said, there are some commonalities all nonprofit websites should share in their website design:
- Integrated donation tools
- Fast load speeds
- Web accessibility
- Search engine optimization
- Clear navigation
Integrated and easy-to-use donation tools are vital when building a website. There is nothing more frustrating for a user than to decide to make a donation and then be unable to so.
Your website needs to offer functional donation options, but also a variety of payment options. This gives you the best chance of meeting a potential donor’s payment type.
Your chosen donation tool needs to be functional with your chosen CMS, so you can embed donation options across your site. It needs to be secure and safe for your users. Ideally, it will also offer the option to collect recurring donations.
While your donation tool might be the key to keeping your fundraising efforts going, the reality is if you’re lacking the other elements above, you’ll still struggle.
User Experience Is Vital
Poor load speeds ruin user experiences. There is nothing more frustrating for a user, particularly on mobile. In fact, research by Google shows 53% of mobile users will abandon a site that takes more than 3 seconds to load.
Similarly, if you haven’t optimized your site for search engines, users may struggle to find your site in the first instance. This means you’ll miss out on valuable potential donors.
When a user lands on your site, they need to be able to navigate it with ease, so they can find information about your cause, mission, and how to help. This means all users, so you need to consider web accessibility in your design.
In fact, if you have more than 15 employees, the ADA (Americans with Disabilities Act) compels you by law to do so.
How to Start a Website Redesign
Usability and user-friendliness are just a couple of the aspects you need to consider for nonprofit website design. But in the current economic climate, it’s never been more important to get it right.
As a leading digital marketing and web design agency for nonprofits, we can help you create a beautiful, responsive website that your users are sure to love. Get in touch to find out more.