Search engine optimization, or SEO, is one of the most effective ways to get traffic to your nonprofit website. A recent test resulted in over a 200 percent increase in traffic for one nonprofit, thanks to SEO.

Would a 200% increase in visitors to your website help you gather more support?

Let’s look at how SEO for nonprofits can help.

What is Nonprofit SEO?

SEO is the process of optimizing the pages on your website to rank higher in Google and other search engines. There are dozens of factors that get considered in Google’s ranking algorithm but a handful have the biggest impact.

1. Keywords

Search results are all about keywords, specifically the words and phrases that people search for. By adding those keywords to the content on your website, you tell Google what your pages are about, which helps them rank you for the most relevant searches.

2. Quality Content

It’s about more than just adding keywords to your site though. You need to have quality content that’s worth your visitors’ time when they get to your page. If they aren’t happy with the information when they get there, they’ll click back to Google and choose another option.

Google knows when this happens and if it happens enough, your site will drop in the search results.

3. On-page SEO

Adding keywords to your pages is important, but where you add them is also a factor. Use them naturally throughout your content but also add them to other sections:

  • Headings
  • Page titles
  • Alt tags for images
  • Image captions

4. Create a Good User Experience

The quality of your content is critical but the best content on the web won’t keep people on your site if the experience is bad. Use easy-to-read layouts and fonts, have clear navigation, and use a responsive layout that adjusts for different screen sizes.

Backlinks are links pointing to your website from other sites around the web. The original design for Google was based on the idea that when a website links to a page, it’s a “vote” for the quality of that page.

The more links pointing to a page, the more valuable it must be.

While the algorithm has changed considerably over the years, links are still one of the most fundamental components of SEO and digital marketing for nonprofits.

6. Local SEO

If your nonprofit works at a local level, make sure you’re optimizing your site for local rankings. Local SEO is a little different than organic SEO since your goal is to get ranked in the local listings at the top of Google.

Set up a Google My Business profile for your organization and include all the relevant information – contact information, location, hours of operation, etc. This is where Google gets the information it shows in the results.

More Donations Through SEO for Nonprofits

With a bit of work, SEO for nonprofits can drive a lot more traffic to your website, which will bring you more supporters. It does take some time and knowledge though.

If your nonprofit is like most, you’re already working with minimal resources and don’t have a lot of time to spare. If that’s the case, The Legacy Theory can help. We’re a digital marketing agency whose purpose is to build and strengthen our communities and we’d love to work with your organization.

Get in touch with us today to see what we can do to help you reach a bigger audience.