About Us

Our Purpose

We are determined and compelled to tell your story.

A story that will inspire us and your community.

Our Vision

The Legacy Theory: Ours is a theory that nonprofits sit at the core of our communities.

That our purpose is to support those organizations that support our way of life. That build and strengthen our communities for this and future generations.

We believe it is our responsibility to provide these organizations with the resources they need to continue to do good things. To make an impact. To leave a legacy.

We do this by providing consulting, marketing and payment solutions that help these organizations better tell their story. Generate More Awareness. Engage Volunteers. Increase Donations.

This is our purpose. This is our why.

Will you join us?

The value for us is not in the profits. It’s in the purpose. By putting you, the nonprofit, in a better position to grow, we can all grow together. As a team, we find our value in giving, and by giving, we know that we will see success.

Craig Laughlin Jr

CEO | Co-Founder, The Legacy Theory

What We Do.

We understand that when given resources, there is a lot of pressure to put those resources to work in the right way so that they can deliver the most value.

We are here to help you navigate that process.

First, we take a deep dive into your organization. We get to know who you are and discover the heart and passion behind your cause. Once we understand those details, we develop a well thought out strategy to help you reach more advocates for your cause, more donors, more volunteers, but more importantly, more of those you intend to support with the solutions your organization offers the community.

We use our proven approach (discover, impact, connect, cultivate) to move strangers to your cause down a path by first discovering who you are, all the way to becoming an extended part of your team, to becoming advocates of your cause ourselves. We do this by leveraging our expertise in content strategy, data analysis, marketing automation, targeting strategy and web development.

We’re here to let you know that we see you. We see the good that you do and we want you to succeed. We know that we have the knowledge and the expertise to help you attain your goals, execute your vision and fulfill your purpose.

By utilizing The Legacy Theory as your primary digital resource, we’ll be able to help you realize more time in your day to finally be able to focus on matters that are crucial to you and the success of your organization.

Let’s Get Started

Ready To Make an Impact?Β