Covid Relief Organic SEO


Be Seen First

People are researching more than ever before taking action. A strong organic presence gives your organization the best chance to be found first while they are researching for products and solutions.

Improve Your Rankings

There are literally tens of thousands of searches on Google every second. Around 84% of those searches have users who are skipping ads and heading straight to organic results first.

Increase Your Traffic

Simply put, by increasing your rankings, you increase your traffic potential. Which turns into greater lead generation. Which leads to more conversions. SEO is a long term strategy for long term goals.

How We Do It


Keyword Optimization

It’s a lot of work to get a keyword to rank, so we execute a highly detailed research process before making recommendations on how to attack your SEO campaign.


Website Optimization

We’ll run a comprehensive audit on your site as it stands today so that we can then execute a full-site cleanup complete with proven SEO strategies in site optimization.


Organization Profile Development

So that all interested parties are aware of your organization and that you’re actively providing products or solutions, we create and maintain up-to-date profiles on trusted directories.


Link Portfolio Development

Tell the story about your organization. We’ll help you do that by creating a dynamic portfolio of links to your website, placing them strategically all over the web on trusted, relevant sites.


Custom Content Creation

Part of our expertise is in the creation of high-quality content, specific to your organization, that will keep your website fresh and at the top of the search rankings.


Ongoing SEO Consultation

You’ll have a dedicated Relationship Manager who will get to know you and your organization in order to effectively execute strategic campaigns to achieve your goals.

About Us

The value for us is not in the profits. It’s in the purpose. By putting you, the Nonprofit or Small Business, in a better position, we can all grow together. As a team, we find our value in giving, and by giving, we know that we will see success.

Craig Laughlin Jr
CEO | Co-Founder, The Legacy Theory

ORGANIC SEO for just $50/Hour

We’re not going to promise you the world. We’re simply going to promise you quality work and deliberate efforts. We understand that you want all the keywords ranking on page one immediately. We get it…But with Organic, that’s just not how it works. So unlike some other groups, we aren’t going to promise that we’re going to get all 50+ of your keywords to rank in the first couple of months.

We’re realistic, and instead of diluting our efforts by trying to get work done on every single keyword, we’re going to be highly focused on a set number of keywords based on the hours we have to work with each month. We’ll spend more high-quality time and effort on those keywords before moving on to other keywords. In this manner, we’ll win.

Find Out How We Can Increase Your Website Rankings Today!

Our Latest Thoughts

5 Nonprofits on Instagram to Inspire You

See change with your own eyes. Instagram is a great platform to share funny photos and videos. It is also an important tool to change the world.  Nonprofits promote social justice and education. They take no money for themselves, investing in programs that bring about change. Many nonprofits...

5 Simple Ways to Get Online Donations for Your Nonprofit

Are you looking for ways to get online donations for your nonprofit? If so, we certainly understand. In the digital age, online donations have become the lifeblood of nonprofits.  As COVID-19 spread across the world in 2020, the ability to procure donations on the web has become the...

SEO for Nonprofits: How to Get Higher Rankings for Your Website

Search engine optimization, or SEO, is one of the most effective ways to get traffic to your nonprofit website. A recent test resulted in over a 200 percent increase in traffic for one nonprofit, thanks to SEO. Would a 200% increase in visitors to your website help you gather more support? Let’s...

Top Budgeting Strategies for Nonprofits

Creating a budget for your nonprofit will lead to greater financial success for your organization and help you meet your goals. This important document creates a financial overview of how you bring money in and how you spend it. Budgeting can be tricky, though, as many nonprofits don’t often have...

A Comprehensive Guide to Pay Per Click Marketing for Nonprofits

Nonprofits help the community through advocacy, volunteerism, giving, and much more, but without a steady stream of revenue and volunteers, it can be hard to make all that happen. The Legacy Theory is more than just a digital marketing company. We want to make the world a better place and helping...