Did you know that 78% of salespeople using social media perform better than their coworkers? Although nonprofit organizations are not salespeople, they want to sell a vision and get supporters on board.
Just as it is with businesses, nonprofit organizations need to utilize marketing and technology.
Read on to learn about the marketing and technology trends for nonprofit organizations in 2021.
Social Media Marketing
One of the biggest tech trends for nonprofit organizations is using social media. If your nonprofit wants more supporters and needs a way to market the program in general, social media is a necessity.
Nonprofit organizations can use social media to share their story with videos and images. Fundraising trends are also popular on social media.
You can introduce followers to your cause by showing your campaign in action. Using hashtags on your post is one of the easiest ways to get more people engaged in your content.
Keep an eye on how social media trends change. This will help your organization keep bringing in the next generation.
Search Engine Optimization
Another one of the important nonprofit trends is using search engine optimization (SEO) to your advantage. Using organic SEO and local SEO can drive more traffic to your site. This brings in more people who are willing to join your organization.
If you don’t already have a blog, it’s time to start writing posts! Blogging is a great way to use SEO. By adding popular keywords into your blog posts, you will bring in more traffic.
Mobile Web Development
Nonprofit organizations need a website to bring more people in to support their vision. Digital marketing for nonprofits begins with a well-made website. If your site is difficult to navigate, more people are going to leave than stay and read what your organization is all about.
It is just as important to make your website mobile-friendly. In this digital age, more people have smartphones than ever before. If your website cannot be accessed through a mobile device, you are losing out on several individuals who may have visited if it was.
On your website, you should prioritize certain elements. Be sure to have these elements on your web version and mobile version of your site.
First, you should have a place where supporters can make online donations with an easy to use payment system like Apple Pay. Another great element to have is volunteer check-in. This is where they can check the opportunities they have signed up for no matter the location.
Along with volunteer check-in, you should have a place where people can register to be a volunteer if they aren’t one already. This should be easy so people are not turned away by the option.
Lastly, don’t forget to add videos and images to your site to make it more appealing and interesting. People spend a lot of time viewing videos on their phones.
Nonprofit Organizations Deserve Help
Nonprofit organizations deserve volunteer help from an agency that knows what they are doing. In this technological world, nonprofits cannot go without digital marketing and all of the trends that come with it. Get more people on board with your movement by following this guide.
For all of your 2021 nonprofit tech needs, contact us today.