It’s all too common for our clients to spend far more money than necessary to market their products and services. Rather than spending your budget on trade shows and cold calling, wouldn’t you rather have customers come to you?
Take a Closer Look at Traditional Marketing and Its Results
Traditional marketing, also known as outbound advertising, is any type of marketing used by companies to attract business. Companies have been putting ads in papers, on television, and online for years and have, to some extent, profited as a result. But, really, do you want to spend all your time cold calling or sending emails people don’t want?
That’s not to say traditional marketing efforts are totally useless. There are always times when traditional strategies can help your overall marketing plan, but it’s really difficult to target the markets you’re looking for and, in many cases, the costs far outweigh the benefits.
Today, customers are tired of just about everyone under the sun pushing products or services on them. In fact, they’re so tired of the “tried and true” traditional strategies they’re taking rather aggressive steps to block ads. How many people do you know that actively use ad blockers while they’re online and make copious use of the mute button on their TV remote to stop the constant bombardment of unwanted ads? That’s why we’ve chosen to take a different approach.
Exploring Ways to Transform Your Marketing
We’re proponents of letting people come to you for products and services rather than spending way too much time on outdated marketing strategies. So, how can companies help customers find them? That’s where inbound marketing comes into the picture.
If you look at most of the top sites online, you’ll find they’ve figured out ways to be found by customers without having to spend their budget on traditional marketing. Industry experts and statistics suggest the most successful companies are now allocating the majority of their marketing budget to inbound marketing strategies.
What Strategies Generate the Greatest Profits?
Inbound marketing requires companies to become authorities in their industries. How is that done? The concept itself is pretty simple: make use of search engines, blogging, and those all-important social media sites to attract new customers.
In practice, it’s a little harder to change your entire approach to marketing, and that’s why we’re here to help you define ways to make that move. Think about it for a minute. How many people start an internet query with a question? People want information, and that’s why they ask questions. The key is to provide the answers they’re looking for. If your organization takes the time to provide quality, well-explained information, customers will automatically end up on your site thanks to the newest iterations of search engine algorithms.
Now is the Time to Analyze and Improve Your Marketing Strategy
If your marketing strategies are still mired in the past, we certainly encourage you to rethink the ways you’re spending your money. There are too many advantages of inbound marketing strategies to discuss here, so take the time to ask questions now and move your organization to the next level.