Around 90% of the best content marketers believe in educating their audience rather than selling them something. 

If the top content marketers believe that, then it’s something your nonprofit should consider. In fact, content is the perfect way to warm up your audience instead of straight pitching them. 

Content is a way to educate your purpose, your message, and how the different ways it can help them. 

If your nonprofit is considering a blog or generating content on a weekly basis, it’s important to know what digital content marketing is. 

Here’s a guide that can give you some insight into everything you need to know. 

Know Your Content

Before you write content, you need to know everything about it. If you’re going to have a blog on your website, you need to know everything about your niche in order to write content that represents you as an authority. 

Content marketing is about creating a blog or some form of content on your website that is intended to educate your audience. You have to know what they are thinking so you can help them.  

Know Your Audience

Knowing your audience will guide your content. It will help you create content based on their needs and their problems. 

All of your content should be based on answering your audience’s questions. It’s about creating content that informs them and helps them. 

You should know this about your audience: 

  • Age group
  • Demographic
  • Location
  • Interest 
  • Behavior

These characteristics of your audience will help you create more refined content that attracts your ideal reader. 

Publishing Content

Lastly, after you know your audience and your content, you will need to figure out the best way to streamline your content.

That means putting it on social media so people can read about it. That means creating an email list so you can notify them that you have a new blog post that was just released. 

How you publish content and how you promote it is really important if you want to generate more readers. If you want to attract a wider audience, consider email marketing and social media posting to help execute and share your content. 

It’s the best way to generate organic traffic without having to pay for ads. You can create a huge following by publishing content this way and not have to worry about paying to promote it.

If you want to schedule a consulting appointment to figure out your content strategy, you can visit our website here.

Why It’s Important to Know About Content Marketing 

Now you know everything about digital content marketing for your nonprofit. You know what it is and how to create it for your target audience. 

It’s important that you know everything about your content and who you’re writing to in order to gather traction on your articles. The more refined your content is, the more the target audience will find it helpful. 

If you need help with creating content, you can contact us here