Perfect for Nonprofits like yours, the Google Ad Grant helps you market your organization online with Google ads. With a Google Grant, you could have up to $10,000 in monthly AdWords credit, allowing you to create text ads to reach out to more potential donors. Getting and using the grant, however, is not always easy. Learn about three of the most common problems so you can work to avoid them.
Using the Wrong Keywords
The right keywords are crucial. You want to choose keywords that are going to help you reach out to as many potential donors as possible. This means you can’t just choose the first few keywords you think of. What if potential donors think of something else entirely? Take some time to do keyword research to make sure you choose keywords that are going to be as effective as possible so your ads will reach more potential donors. When you work with a specialist, you can get the help you need to determine which keywords are going to be the most effective for your Nonprofit.
Failing to Consider What Happens After a Donor Clicks Your Ad
It’s not enough just to create ads. They need to link to your website, so you’ll need to have landing pages for your ads. Landing pages are the pages a potential donor will first see when they reach your website. You want these pages to be informative so they know what your Nonprofit is about and you want them to encourage the visitor to learn more about your Nonprofit or to consider donating right away. One of our strategists can help you create a strategy to ensure you’re not only reaching out to more donors but that they’re visiting a landing page that’s going to encourage them to donate.
Not Planning or Checking Analytics
Ads cannot just be set and then forgotten about. In fact, if you don’t make any changes to your ads at least once every 90 days, your grant could be suspended until you log in and contact Google again. Keep an eye on your ads to make sure you’re getting the most out of your grant and using the money to do as much as possible. Check the analytics for your ads regularly to see how your ads could be improved or to find keywords to adjust so you can continue to reach more potential donors. A strategist can help you keep an eye on the analytics and help you decipher them so you know what to adjust and when.
If you’re thinking about applying for a Google Ad Grant, make sure you get the right help to ensure your ads are as effective as possible. Download our eBook or contact us to learn more about how we can help you with the Google Ad Grant and why it’s a good idea to seek specialized assistance to create and manage your ads. We’ll help you reach out to more potential donors so your Nonprofit can thrive.