What Is the Ideal Social Media Budget for Nonprofits in 2020?

What Is the Ideal Social Media Budget for Nonprofits in 2020?

With so many causes out there trying to gain notoriety, it can be challenging to push your cause to the forefront of everyone’s minds.

Not only can it be challenging to make your purpose known via social media, but it can also be challenging to secure the funding necessary to support the cause.

Social media plays a significant role nowadays in the spreading of information for businesses and causes worldwide. When it comes to your social media budget, a little bit of cash can go along way.

Below, you’re going to find ways to maximize the results you can achieve by using a small social media budget, but making the most of the resources that you’ve got at your disposal.

Why Social Media?

Social media is one of the quickest ways to spread information about your organization, and the cause that you’re are attempting to collect funds for. There is an unlimited number of people on social media platforms that you can persuade to support your cause.

And once you amass a following, those followers will then, in turn, spread the news to their followers in the hopes of persuading others to donate to the cause.

Social media gives you the platform to produce short content allowing users to donate without doing much except watching a short clip or reading a brief statement.

Overall social media can be what helps make or break a cause depending on the way they utilize that particular platform.

Using a Small Budget for Major Impact

When it comes to the budget that your organization implements, it can be adjusted as you begin to get more and more donations. However, as it pertains to your social media budget, it doesn’t take a large sum of money to produce compelling content.

Here are some ways to make the most of a small budget allocated to the social media budget.

Post Interactive Content

When we talk about interactive content, this is a form of content that requires some type of action on the side of the audience. More people are likely to donate after participating in interactive content such as:

  • Twitter polls
  • Q & A sessions
  • Facebook survey’s
  • Asking the audience to share updates about their personal story

Use Hashtags

Using hashtags will allow you to reach a bigger audience. Accurately because whenever someone types in a hashtag that is similar or exact to yours, it will then populate posts from your organization.

Or your organization can take a hashtag that is already popular and use it for marketing your content.

Make Donating Easy

Create a compelling call to actions that move the reader to donate to your cause. Ensure that when you post links calling for people to give, it is a direct link to your donation page.

When people have to click through different website pages, they are less likely to end up donating to the cause. Make it simple as clicking the link and submitting their donation.

Create a Social Media Budget Now

When it comes to your social media budget, as we stated above, you don’t need to spend an excessive amount of money to reach your goals. By using the tips, we provided above will help you to maximize your reach.

If you would like more information about ways to maximize your marketing reach, feel free to contact us today!