Get Your Message Where Donors Can See It

Get Your Message Where Donors Can See It

As a Nonprofit, you rely on donations to keep going. When you need more donations, you need to seek new donors. With the technology available today, reaching new donors is easier than ever. But, that doesn’t mean you don’t need to do any work to help more donors find out about your organization. You’ll want to use technology to your advantage to reach as many people as possible.

Make Your Message Clear

What exactly do you do? When you create a message for potential donors, you want to let them know exactly what you do and what you need donations for. People want to give to Nonprofits they can support, and they can’t support you if they don’t know why your work is important. Make sure your message is clear and concise to reach as many potential donors as possible.

Use a Blog to Reach Donors

Today, it seems like everyone has a blog. Why? Because they make it possible to reach out to people. Create a blog for your Nonprofit and be sure to update it regularly with quality content. Longer content, written properly, can help attract more people to your blog so they can learn more about what you do and why they should donate. Use your blog to keep your current donors up to date with what your doing, to show potential donors why you need help, and to encourage everyone to donate more to your cause.

Optimize Your Blog to Reach More People

Just about everyone has a blog, so how do you make sure people can see it? Optimize your blog. Search engine optimization, SEO, is a way to make your blog look better to the search engines so it will rank higher. The higher you rank, the more likely it is someone will find your blog when they’re searching for a relevant keyword. Inbound marketing uses SEO techniques like quality content and on-page optimization techniques to help your blog reach a higher ranking so more people will see it.

Social Media is Crucial

If you’re not using social media to your advantage yet, get started today. Create an account on at least one major social media website for your Nonprofit. Share links to your blog as well as other information your potential donors will be interested in. Social media makes it easy for others to spot your posts and share them, helping you reach out to as many people as possible. As you use social media, your number of followers will grow, increasing the number of potential donors you can reach out to.

You need more donors to help your Nonprofit achieve its goals. Reach out to them by taking advantage of technology and using techniques like inbound marketing to your advantage. When you start using technology, you can get your message out there and attract more donors. If you’re ready to get started, let us help. We can help partner with you to use technology to reach out to more donors for your Nonprofit today.

How Nonprofits Can Tell a Story

How Nonprofits Can Tell a Story

Everyone loves a good story. Good stories draw them in, tell them something they don’t know yet and can encourage them to act. Non-profits who take advantage of this can see their donations soar. Start using your blog as a way to tell stories, to encourage donors to donate, and to help people see why your cause is something they should be interested in or worried about. Use the tips below to start crafting stories that will share your message and motivate readers to donate.

Short Stories Keep Readers Interested

When you’re writing stories, keep them short. They shouldn’t be an entire life history of the person they’re about, but rather a short story that tells all the pertinent information. Shorter stories mean your readers can get through them faster and read another one, even if they’re short on time. The more they read, the more they will begin to understand your message and the more they’ll want to help.

Write About Real People

When you’re writing, make sure you’re writing about real people. Even if you cannot share the actual names and ages of the people you’re writing about, or if you need to change details for confidentiality, make sure you add in names and ages so the people in your story appear real to the reader. Your readers want to learn more about how your non-profit actually helps individuals. Writing about real people, even if the details are changed, can help your readers connect with the stories.

Make Stories Relatable

Your stories should be relatable. Use people your readers can envision as themselves or someone they know. When your stories are relatable, the reader can really see the impact your non-profit has, which can encourage them to donate more to your cause. You want them to see your message in the story and how it could relate to them. You want them to feel like it’s important to donate to your cause to help people like the ones they can read about in your stories.

Show Emotions the Reader Can Relate To

Emotions help readers relate to the story even more. Use vivid emotions throughout your story by showing how your characters are feeling and what they’re thinking. Emotions help readers really connect with the story as they understand the emotions. They’ll be able to empathize with the subjects of your stories more, which helps them see why your non-profit is vital. When they can really relate to your stories on an emotional level, they’ll be more likely to donate.

Summing Up

Good stories are a great way to encourage more people to donate to your cause. Take some time to create a few stories using the tips above to really connect with your readers and encourage them to do more to help your non-profit. We can partner alongside you and help you with marketing to help your story reach out to more people so your stories can encourage them to give donations. Contact us today to let us start helping you reach out to more readers.