5 Tips for Creating a Great Nonprofit Website

Are you looking to create a website for your nonprofit, but aren’t quite sure how to do it?

If you want your nonprofit to succeed, you need to have an online presence. In fact, since the year 2016, online giving has increased by 17 percent

But, it’s not simply enough to have a nonprofit website. Your nonprofit website needs to be great. 

How do you do that?

Check out this guide to learn the top 5 tips for creating a great nonprofit website. 

1. Make Your Mission Obvious 

When creating a nonprofit website, it’s very important that you make your mission known. 

When a supporter lands on your website, it should be very clear to them what your mission/goal is. For example, if your nonprofit focuses on education, make sure you include images and testimonials from students and teachers you’ve impacted.

2. Attract Vistors With Your Content 

One of the best ways to attract new visitors to your website is via your content. 

However, it’s important to keep in mind that you don’t have a lot of time to do it. In fact, most users leave websites within 10 to 20 seconds

If you want users to stay on your website for several minutes or more, then you need to offer them a variety of content to keep them engaged. In addition to basic information about your nonprofit, you should also include videos that help tell your stories, informative blog posts, and infographics that highlight your success rates. 

3. Make Your Site Recruitment-Friendly 

If you recruit volunteers for your nonprofit, then you need to make sure that people can easily apply or sign up to volunteer through your website. 

If someone has to jump through a bunch of hoops to sign up, or if it’s not clear how they can volunteer, then they’re likely going to give up and find a different organization with more apparent steps. 

We suggest creating an entire page dedicated to how you can volunteer for your organization. Take the time to regularly update your open volunteer positions, and create downloadable applications so people can easily apply. 

4. Make Your Site Donor-Friendly 

In addition to making your site friendly for your volunteers, you also want to make sure it’s friendly for your donors. 

Your donors should be able to securely give money directly through your website. Recurring donors should also have the option to create an account on your website so they can save their payment information, easily set up recurring gifts, and more. 

5. Make Your Website Mobile-Friendly 

Last but not least, it’s important to make sure that your website is mobile-friendly. 

According to a recent study, by the year 2025, 72 percent of people will use just their smartphones to access the internet. To make sure you’re reaching as many people as possible, you need to make sure your website is mobile-friendly. 

In addition to mobile-friendliness, you also want to make sure you connect your website to your social media channels and vice versa. Your website should include links to your Twitter, Instagram, Facebook, etc. And, all of your social platforms should link back to your website. 

Are You Ready to Create an Awesome Nonprofit Website? 

Now that you’ve read these tips, it’s time to start putting together your nonprofit website. Before you know it, you’ll have an awesome website that’ll help your nonprofit grow. 

If you need help driving traffic to your nonprofit website, contact us today. We can help you employ the right inbound marketing tactics that attract the right volunteers and donors. 

How to Create Needs Assessment Questions When Starting New Initiatives

Your nonprofit exists to serve a need, but how do you take action to address the needs of your community?

You need to be asking the right questions to get the right answers. A needs assessment will help you determine expressed or implied needs by collecting useful information.

Read on to learn about the type of needs assessment questions you need to be asking to make the changes you desire in your community.

How Do You Write a Needs Assessment?

Performing an organizational needs assessment involves examining the mission or target of your brand. You can do this by demonstrating why your organization is needed.

  1. Describe and quantify the need.
  2. Identify who already addresses the need.
  3. Determine who you serve.

Essentially, when forming needs assessment questions, your new initiative needs to align with your organization’s mission. After considering these aspects, you need to consider a few resources with which to take action.


When brainstorming for your needs assessment questions, you need to define key players and issues. You should map community resources to help you determine actionable project ideas.

After you have determined a few possible sources of need, you should select a focused idea and prioritize smaller steps to make it happen.


One of the steps you can take after brainstorming to help evaluate your needs assessment questions is through a survey. Your survey should ascertain the greatest concerns of the need your organization or nonprofit can resolve.

Your survey can be open-ended, with diverse or representative sample sizes. You can also include a ranking system to help in focusing on the most important needs.


Your organization or nonprofit could host a community forum in lieu of, or in addition to a survey, to help find the right needs assessment questions to ask. Face to face conversations with persons in need can help narrow the issues which need to be addressed.

Your forum could use votes to emphasize certain needs over others. Depending on how votes or tallies breakdown, a re-vote could occur.

Needs Assessment Questions Write Themselves

Your organization or nonprofit exists to do good things for your community. Ultimately, the needs of the people you serve will naturally emerge, but your responsibility revolves around honing in on the needs assessment questions that best address the most important problems.

After gathering information from multiple sources, you should be consistent with the questions you ask. Make sure you choose the best method for collecting data. Knowing your audience will help you in with accurate data collection.

Avoid rushing into a solution, even after you have formulated a needs assessment. Your organization or nonprofit’s mission is to solve problems and help address needs for people who may be unable to help themselves. 

Consider turning to a professional organization like The Legacy Theory, who is compelled to tell your brand’s story. Be sure to get in touch with us today to help you take action for your organization.

A Guide to Grant Writing: How to Formulate a Winning Proposal for Nonprofits

Obtaining grants for organizational funding is an essential part of having a nonprofit organization.

It can be challenging to write a grant that helps you to achieve your goal, which is to persuade another entity to provide funds to your organization.

Certainly, there are some things that you need to know when it comes to grant writing to ensure that you receive the funding you’re looking for. The good news is, however, writing grants isn’t as challenging as some may be led to believe.

We are going to help make grant writing more manageable for you in the steps below. Read more for our tips to knocking your grant writing out of the park.

Grant Writing

Every well-written grant encompasses persuasive writing in all sections involved in a grant.

Most grant proposals contain a summary and 7 parts of information gathering, depending on the requirements of the funder.

Start With Your Summary

This is the section where you will provide an overview of your proposal.

This includes the amount of funds that you will be requesting in the grant and a detailed list of any other resources contributed by others.

1. Introduction To Applicant

Describe your organization and why your organization is a worthwhile applicant. This area should be approached like a job resume, but instead of marketing yourself, you are marketing the organization. Funders need to have confidence in your organization and your cause if they’re going to provide you funding.

2. Problem Description

Describe the situation that your organization is in and why the funding is necessary. Explain the issue, why the issue matters, and what has caused the problem, This helps to establish a base for the procedures you will implement with the funding.

3. Outcomes

Detail the results that you expect your organization to achieve. If you expect children to improve in their studies detail where the children are currently and how each child will enhance their educational skills.

4. Program Plans

This section should be about the plans your organization intends to use to achieve the goals you’ve listed. Who will be delegated to each task and how they will accomplish those tasked goals.

5. Plan Evaluation

How will you assess the work that is being completed by your organization? How do you plan to monitor and track all progress that is made? And how will you will determine if the program in place is accomplishing the outcomes that you’ve set for the organization?

6. Sustained Impact

Explain how your organization will continue to make progress once the funding period has ended. It may be beneficial to detail that some programs will be traded for others to achieve goals in a more efficient manner.

Funders want to see that when a program isn’t necessary that it’s been removed.

7. Budget

Now for the part where you give an outline of what you intend to spend the grant funding on. Provide a breakdown of the budget and the places that funds will be allocated to support your proposed program.

Will Your Nonprofit Qualify for a Grant?

All of these tips above and descriptions of each section will help you improve your grant writing and increase your odds of securing the grants that you want.

Remember, funders want to know exactly how their money will be spent down to every activity and every penny spent.

The grant writing will help establish a stable relationship with your donors. If you’re looking for more information or advice about grant writing, contact us now

Learn How to Build Donor Relationships

Your donors are crucial to your success as a Nonprofit. While one-time donors can definitely help, building relationships with your donors to encourage future donations is critical. Long-term donors give more to your cause and help you reach your goals. Below are a few steps to help you build donor relationships so you can encourage your donors to help even more.

Explain the Investment

What exactly do you need donations for? Donors want to know where their money is going. Let them know about your plans for the future, not just what you’re using the money for now. Long-term goals encourage donors to continue to work with your Nonprofit and to give regular donations. Explain how much money you need to raise, why you need the money, and how you plan on using the money effectively. Let them see how their money will be used.

Encourage Donors to Attend Events

If there are any events related to your cause or hosted by your Nonprofit, encourage donors to attend. At events, they’ll get to see the impact their money is having and see why they should donate more to your cause. Events can also help them feel more connected to your cause, which encourages them to continue to donate money to your Nonprofit.

Ask Donors for Suggestions

There’s always room for improvement, and your donors might have ideas you haven’t considered. Ask your donors for suggestions you can use for the Nonprofit. This not only gives you some new ideas but also helps them feel more involved and more connected to your cause. They’re helping with more than just their money and have the chance to really make a difference with their suggestions.

Invite the Donor to Help More

As a Nonprofit, you need volunteers as well as donors. If you have any committees, invite your donors to be a part of them. If you need volunteers, turn to your donors for help. The more they can do for your Nonprofit, the more they feel connected to it. This helps to encourage them to give more money and to work with your Nonprofit to help you reach your goals.

Get Donors Emotionally Involved

Offering suggestions and volunteering help get donors more involved with your Nonprofit, but make sure you’re appealing to their emotions as well. Donors are going to give more money to the causes they’re emotionally connected to because they can really see why the Nonprofit needs their money. Make sure your donors understand how much of an impact their donations have and why they’re crucial to your Nonprofit.

Encouraging donors to give more and to continue donating to your Nonprofit can help you reach your financial goals to further your cause. Make sure you have what you need to reach out to new potential donors today so you can start building relationships and encouraging a long-term connection with your donors. We can partner with you to help you start reaching out to more potential donors today.

Get Your Message Where Donors Can See It

As a Nonprofit, you rely on donations to keep going. When you need more donations, you need to seek new donors. With the technology available today, reaching new donors is easier than ever. But, that doesn’t mean you don’t need to do any work to help more donors find out about your organization. You’ll want to use technology to your advantage to reach as many people as possible.

Make Your Message Clear

What exactly do you do? When you create a message for potential donors, you want to let them know exactly what you do and what you need donations for. People want to give to Nonprofits they can support, and they can’t support you if they don’t know why your work is important. Make sure your message is clear and concise to reach as many potential donors as possible.

Use a Blog to Reach Donors

Today, it seems like everyone has a blog. Why? Because they make it possible to reach out to people. Create a blog for your Nonprofit and be sure to update it regularly with quality content. Longer content, written properly, can help attract more people to your blog so they can learn more about what you do and why they should donate. Use your blog to keep your current donors up to date with what your doing, to show potential donors why you need help, and to encourage everyone to donate more to your cause.

Optimize Your Blog to Reach More People

Just about everyone has a blog, so how do you make sure people can see it? Optimize your blog. Search engine optimization, SEO, is a way to make your blog look better to the search engines so it will rank higher. The higher you rank, the more likely it is someone will find your blog when they’re searching for a relevant keyword. Inbound marketing uses SEO techniques like quality content and on-page optimization techniques to help your blog reach a higher ranking so more people will see it.

Social Media is Crucial

If you’re not using social media to your advantage yet, get started today. Create an account on at least one major social media website for your Nonprofit. Share links to your blog as well as other information your potential donors will be interested in. Social media makes it easy for others to spot your posts and share them, helping you reach out to as many people as possible. As you use social media, your number of followers will grow, increasing the number of potential donors you can reach out to.

You need more donors to help your Nonprofit achieve its goals. Reach out to them by taking advantage of technology and using techniques like inbound marketing to your advantage. When you start using technology, you can get your message out there and attract more donors. If you’re ready to get started, let us help. We can help partner with you to use technology to reach out to more donors for your Nonprofit today.

How Nonprofits Can Tell a Story

Everyone loves a good story. Good stories draw them in, tell them something they don’t know yet and can encourage them to act. Non-profits who take advantage of this can see their donations soar. Start using your blog as a way to tell stories, to encourage donors to donate, and to help people see why your cause is something they should be interested in or worried about. Use the tips below to start crafting stories that will share your message and motivate readers to donate.

Short Stories Keep Readers Interested

When you’re writing stories, keep them short. They shouldn’t be an entire life history of the person they’re about, but rather a short story that tells all the pertinent information. Shorter stories mean your readers can get through them faster and read another one, even if they’re short on time. The more they read, the more they will begin to understand your message and the more they’ll want to help.

Write About Real People

When you’re writing, make sure you’re writing about real people. Even if you cannot share the actual names and ages of the people you’re writing about, or if you need to change details for confidentiality, make sure you add in names and ages so the people in your story appear real to the reader. Your readers want to learn more about how your non-profit actually helps individuals. Writing about real people, even if the details are changed, can help your readers connect with the stories.

Make Stories Relatable

Your stories should be relatable. Use people your readers can envision as themselves or someone they know. When your stories are relatable, the reader can really see the impact your non-profit has, which can encourage them to donate more to your cause. You want them to see your message in the story and how it could relate to them. You want them to feel like it’s important to donate to your cause to help people like the ones they can read about in your stories.

Show Emotions the Reader Can Relate To

Emotions help readers relate to the story even more. Use vivid emotions throughout your story by showing how your characters are feeling and what they’re thinking. Emotions help readers really connect with the story as they understand the emotions. They’ll be able to empathize with the subjects of your stories more, which helps them see why your non-profit is vital. When they can really relate to your stories on an emotional level, they’ll be more likely to donate.

Summing Up

Good stories are a great way to encourage more people to donate to your cause. Take some time to create a few stories using the tips above to really connect with your readers and encourage them to do more to help your non-profit. We can partner alongside you and help you with marketing to help your story reach out to more people so your stories can encourage them to give donations. Contact us today to let us start helping you reach out to more readers.

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