Marketing and Technology Trends for Nonprofit Organizations in 2021

Marketing and Technology Trends for Nonprofit Organizations in 2021

Did you know that 78% of salespeople using social media perform better than their coworkers? Although nonprofit organizations are not salespeople, they want to sell a vision and get supporters on board.

Just as it is with businesses, nonprofit organizations need to utilize marketing and technology.

Read on to learn about the marketing and technology trends for nonprofit organizations in 2021.

Social Media Marketing

One of the biggest tech trends for nonprofit organizations is using social media. If your nonprofit wants more supporters and needs a way to market the program in general, social media is a necessity.

Nonprofit organizations can use social media to share their story with videos and images. Fundraising trends are also popular on social media.

You can introduce followers to your cause by showing your campaign in action. Using hashtags on your post is one of the easiest ways to get more people engaged in your content.

Keep an eye on how social media trends change. This will help your organization keep bringing in the next generation.

Search Engine Optimization

Another one of the important nonprofit trends is using search engine optimization (SEO) to your advantage. Using organic SEO and local SEO can drive more traffic to your site. This brings in more people who are willing to join your organization.

If you don’t already have a blog, it’s time to start writing posts! Blogging is a great way to use SEO. By adding popular keywords into your blog posts, you will bring in more traffic.

Mobile Web Development

Nonprofit organizations need a website to bring more people in to support their vision. Digital marketing for nonprofits begins with a well-made website. If your site is difficult to navigate, more people are going to leave than stay and read what your organization is all about.

It is just as important to make your website mobile-friendly. In this digital age, more people have smartphones than ever before. If your website cannot be accessed through a mobile device, you are losing out on several individuals who may have visited if it was.

On your website, you should prioritize certain elements. Be sure to have these elements on your web version and mobile version of your site.

First, you should have a place where supporters can make online donations with an easy to use payment system like Apple Pay. Another great element to have is volunteer check-in. This is where they can check the opportunities they have signed up for no matter the location.

Along with volunteer check-in, you should have a place where people can register to be a volunteer if they aren’t one already. This should be easy so people are not turned away by the option.

Lastly, don’t forget to add videos and images to your site to make it more appealing and interesting. People spend a lot of time viewing videos on their phones.

Nonprofit Organizations Deserve Help

Nonprofit organizations deserve volunteer help from an agency that knows what they are doing. In this technological world, nonprofits cannot go without digital marketing and all of the trends that come with it. Get more people on board with your movement by following this guide.

For all of your 2021 nonprofit tech needs, contact us today.

5 Nonprofit Marketing Tips That Will Help You Help Others

5 Nonprofit Marketing Tips That Will Help You Help Others

Did you know that there are over 1 million nonprofits in the United States? And while you thinking about running a nonprofit, there are a couple of important variables that need to order for your it to really take off.

Let’s take marketing for example. Marketing for a nonprofit requires intentionality. And if it’s done the right way, it can really take your organization to the next level. 

Let’s face it. In order to serve others, your nonprofit has to grow. These tips will help you improve your nonprofit marketing strategy so you can accomplish your mission.

1. Tell Your Story

While different organizations use various techniques when trying to increase their client count, the foundation remains the same- be sure to capture emotion. 

One of the first things you should do when it comes to capturing emotion through nonprofit marketing is to tell your story. Whether it’s a mission statement or an emotional tale, telling your story is a solid foundation of your nonprofit marketing efforts.

2. Video

Another key to nonprofit marketing is capturing your audience’s attention through videography. 

It’s no secret. Some of the most effective forms of marketing are done through pictures and videos. From Instagram to Facebook, you are constantly seeing the effects of solid media marketing from our favorite companies and influencers. So why no carry this marketing technique into the nonprofit world as well? 

3. Email Marketing

We couldn’t get through our list not for profit marketing tips without talking about email marketing. If you haven’t already started, it’s important to begin collecting emails from the advocates who truly believe in your vision. 

This not only helps you continue to touch base with them in regards to upcoming events but can draw past and present supporters to continue keeping up with your nonprofit organization.

4. Speaking Engagements

Before digital marketing, companies utilized grassroots marketing in order to get their names out into the community. Who’s to say you can’t still use this approach today?

Similar to Ted Talks, booking a speaking engagement in your community can really give you the opportunity to effectively relay your company’s vision and help your audience grasp your “why”.

5. Social Media

Last but not least, one of the most effective marketing tips for nonprofit organizations is using social media. According to statistics over 3 billion people around the globe are active on social media. From teens to middle-aged adults, social media is undeniably a melting pot for all your ideal demographics.

Tips for NonProfit Marketing and More!

Whether you’re looking for tips for nonprofit marketing or are simply looking to take your marketing efforts to the next level, we’re here to help. We know how difficult it can be to find a reliable digital marketing agency for nonprofits. Fortunately, we’ve been serving organizations all over to meet their advertising needs. 

In need of digital marketing services? We’d love to help! Feel free to contact us and a member of our team will be more than happy to point you in the right direction.

5 Nonprofits on Instagram to Inspire You

5 Nonprofits on Instagram to Inspire You

As well as being a great platform for sharing pictures and funny videos, Instagram can be an important tool for Nonprofits.

Nonprofits promote social justice and education. They take no money for themselves, investing in programs that bring about change. Many nonprofits use Instagram as a free tool to share their message. 

There are thousands of nonprofits on Instagram. These five stand out for their inspirational and savvy content. 

1. charity: water

charity: water funds water projects all over the world. Organizers work with local communities to tailor solutions to them. Their solutions include wells and rainwater harvesters. Teachers train community members to run water committees, letting them manage their own water. 

charity: water has nearly half a million Instagram followers. They post stories from community members they have worked with, giving a name and face to each of their efforts. charity: water tells the stories of people whose stories are not told.

2. Pencils of Promise

Pencils of Promise builds schools and educational programs throughout the world. Organizers design programs, including pre-literacy activities, to raise national literacy rates.

Pencils of Promise features a variety of content, including infographics and videos. They have a playful yet intelligent voice, reaching out to young people and professionals alike. 

3. The Smithsonian Institution

The Smithsonian Institution is the world’s largest museum and research complex. They run nineteen museums and one zoo in the United States.

The Smithsonian has almost one million Instagram followers. They share photographs and artworks from their extensive collections. Their wide variety of content appeals to people from all backgrounds and interests. 

4. To Write Love on Her Arms

To Write Love on Her Arms helps people with addiction, depression, and suicidal thoughts. They connect people to treatment centers, helplines, and other resources.

TWLOHA has 250,000 Instagram followers. They specialize in hashtag movements, which engage an audience to spread awareness. Their content in and of itself is their work. 

5. Earth Rights

Earth Rights leads grassroots campaigns against corporations and individuals who violate human rights. They file legal cases, and they organize public protests and marches. They combine human rights and environmental protections into “earth rights,” asserting they are closely connected. 

Earth Rights has nearly 2,000 Instagram followers. They produce infographics that share information about oil spills and important figures.

Inspire Your Social Media Campaigns

Nonprofits inspire people to pursue social justice. Instagram is an effective tool to promote important figures, spread relevant information, and mobilize supporters.

Inspire yourself more, and read this guide on getting online donations. 

SEO for Nonprofits: How to Get Higher Rankings for Your Website

SEO for Nonprofits: How to Get Higher Rankings for Your Website

Search engine optimization, or SEO, is one of the most effective ways to get traffic to your nonprofit website. A recent test resulted in over a 200 percent increase in traffic for one nonprofit, thanks to SEO.

Would a 200% increase in visitors to your website help you gather more support?

Let’s look at how SEO for nonprofits can help.

What is Nonprofit SEO?

SEO is the process of optimizing the pages on your website to rank higher in Google and other search engines. There are dozens of factors that get considered in Google’s ranking algorithm but a handful have the biggest impact.

1. Keywords

Search results are all about keywords, specifically the words and phrases that people search for. By adding those keywords to the content on your website, you tell Google what your pages are about, which helps them rank you for the most relevant searches.

2. Quality Content

It’s about more than just adding keywords to your site though. You need to have quality content that’s worth your visitors’ time when they get to your page. If they aren’t happy with the information when they get there, they’ll click back to Google and choose another option.

Google knows when this happens and if it happens enough, your site will drop in the search results.

3. On-page SEO

Adding keywords to your pages is important, but where you add them is also a factor. Use them naturally throughout your content but also add them to other sections:

  • Headings
  • Page titles
  • Alt tags for images
  • Image captions

4. Create a Good User Experience

The quality of your content is critical but the best content on the web won’t keep people on your site if the experience is bad. Use easy-to-read layouts and fonts, have clear navigation, and use a responsive layout that adjusts for different screen sizes.

Backlinks are links pointing to your website from other sites around the web. The original design for Google was based on the idea that when a website links to a page, it’s a “vote” for the quality of that page.

The more links pointing to a page, the more valuable it must be.

While the algorithm has changed considerably over the years, links are still one of the most fundamental components of SEO and digital marketing for nonprofits.

6. Local SEO

If your nonprofit works at a local level, make sure you’re optimizing your site for local rankings. Local SEO is a little different than organic SEO since your goal is to get ranked in the local listings at the top of Google.

Set up a Google My Business profile for your organization and include all the relevant information – contact information, location, hours of operation, etc. This is where Google gets the information it shows in the results.

More Donations Through SEO for Nonprofits

With a bit of work, SEO for nonprofits can drive a lot more traffic to your website, which will bring you more supporters. It does take some time and knowledge though.

If your nonprofit is like most, you’re already working with minimal resources and don’t have a lot of time to spare. If that’s the case, The Legacy Theory can help. We’re a digital marketing agency whose purpose is to build and strengthen our communities and we’d love to work with your organization.

Get in touch with us today to see what we can do to help you reach a bigger audience.

Top Budgeting Strategies for Nonprofits

Top Budgeting Strategies for Nonprofits

Creating a budget for your nonprofit will lead to greater financial success for your organization and help you meet your goals. This important document creates a financial overview of how you bring money in and how you spend it.

Budgeting can be tricky, though, as many nonprofits don’t often have much funding at their disposal, especially when they first launch. Still, your budget will keep your nonprofit on track as your staff and volunteers work to achieve specific goals related to your mission.

Here are some top budgeting strategies to keep in mind when writing a budget for your organization.     

Determine Your Current Financial Status

Before anything else, assess the current financial health of your nonprofit. Review the accounting books from your most recent year in operation. What was your income that year? What were your expenses?

Also, analyze each line item and compare them to the fiscal year you’re budgeting for. Will any of these line items change?

Set Goals for the Year

If you’re planning a big project for the fiscal year, such as launching a new program or constructing a building, this will affect your budget.

Before writing an annual budget, make sure your team has established your annual goals. Consider these plans as you create a budget and determine how you’ll fund your nonprofit.

Record Your Expenses

Write down every single expense your nonprofit will have in the upcoming fiscal year. You’ll have two types of expenses to consider—fixed and variable.

Fixed costs stay the same each month no matter what programming you have planned. This includes rent, utilities, insurance, and payroll.

Your variable expenses fluctuate each month. Maybe you have a special one-time event or program with costs associated with it. Or perhaps you need to book travel accommodations for a conference.

Don’t forget to include marketing and advertising expenses in your budget strategy. Many nonprofits don’t include this key line item. Even if you don’t have much money, try to set aside some funds for marketing. It will generate greater success for your organization. And don’t forget, if funding is limited, most nonprofit organizations can qualify for the Google Ad Grant program. This program provides qualified nonprofits with up to $10,000 each month in In-Kind (FREE) advertising dollars on the Google Search network.

Document Your Income

Consider your nonprofit’s funding sources. How do you plan to pay for your programming and day-to-day operations?

Are you relying mostly on donations? Or do you plan to raise most of the funds you need through membership fees and events?

And will you apply for grant funding? There is often a long waiting period to learn if you’ve been awarded a grant. Also, many grants will want to see a proven track record and results before awarding you any funds.

Base Your Budgeting Strategies on Real Numbers

Create an accurate budget for the year by using real numbers. Don’t make uneducated estimations. This will only cause you problems in the long run. You could find yourself falling short on a line item because you didn’t include a realistic figure in your budget.

Use numbers from your previous year whenever possible. If you’re in your first year of business or are launching a new program, research average costs for various expenses in your region.

Document Everything Throughout the Year

Transparency is a big part of operating a nonprofit. So, it’s important to document every financial transaction your business makes.

This organization will be useful when creating your annual budget. All the information you need will be documented and right at your fingertips.

Let Us Help You Grow

Now that you understand the basics of budgeting strategies, let us help you build your nonprofit brand.

The Legacy Theory is passionate about working with nonprofits as they develop their goals, grow as organizations, and, ultimately, succeed. Contact our team for more information about our consulting and marketing solutions that will help you share your story with the world.

5 Tips for Creating a Great Nonprofit Website

5 Tips for Creating a Great Nonprofit Website

Are you looking to create a website for your nonprofit, but aren’t quite sure how to do it?

If you want your nonprofit to succeed, you need to have an online presence. In fact, since the year 2016, online giving has increased by 17 percent

But, it’s not simply enough to have a nonprofit website. Your nonprofit website needs to be great. 

How do you do that?

Check out this guide to learn the top 5 tips for creating a great nonprofit website. 

1. Make Your Mission Obvious 

When creating a nonprofit website, it’s very important that you make your mission known. 

When a supporter lands on your website, it should be very clear to them what your mission/goal is. For example, if your nonprofit focuses on education, make sure you include images and testimonials from students and teachers you’ve impacted.

2. Attract Vistors With Your Content 

One of the best ways to attract new visitors to your website is via your content. 

However, it’s important to keep in mind that you don’t have a lot of time to do it. In fact, most users leave websites within 10 to 20 seconds

If you want users to stay on your website for several minutes or more, then you need to offer them a variety of content to keep them engaged. In addition to basic information about your nonprofit, you should also include videos that help tell your stories, informative blog posts, and infographics that highlight your success rates. 

3. Make Your Site Recruitment-Friendly 

If you recruit volunteers for your nonprofit, then you need to make sure that people can easily apply or sign up to volunteer through your website. 

If someone has to jump through a bunch of hoops to sign up, or if it’s not clear how they can volunteer, then they’re likely going to give up and find a different organization with more apparent steps. 

We suggest creating an entire page dedicated to how you can volunteer for your organization. Take the time to regularly update your open volunteer positions, and create downloadable applications so people can easily apply. 

4. Make Your Site Donor-Friendly 

In addition to making your site friendly for your volunteers, you also want to make sure it’s friendly for your donors. 

Your donors should be able to securely give money directly through your website. Recurring donors should also have the option to create an account on your website so they can save their payment information, easily set up recurring gifts, and more. 

5. Make Your Website Mobile-Friendly 

Last but not least, it’s important to make sure that your website is mobile-friendly. 

According to a recent study, by the year 2025, 72 percent of people will use just their smartphones to access the internet. To make sure you’re reaching as many people as possible, you need to make sure your website is mobile-friendly. 

In addition to mobile-friendliness, you also want to make sure you connect your website to your social media channels and vice versa. Your website should include links to your Twitter, Instagram, Facebook, etc. And, all of your social platforms should link back to your website. 

Are You Ready to Create an Awesome Nonprofit Website? 

Now that you’ve read these tips, it’s time to start putting together your nonprofit website. Before you know it, you’ll have an awesome website that’ll help your nonprofit grow. 

If you need help driving traffic to your nonprofit website, contact us today. We can help you employ the right inbound marketing tactics that attract the right volunteers and donors.