Did you know that 7/10 of nonprofits spend at least 75% of their budget on programs and services? It may seem like a good sign not to spend an entire budget, but it leaves an organization at risk of not reaching its full potential. Creating a marketing nonprofit budget and getting the amount right is an important part of reaching goals as an organization.
Read on to learn about how much of your nonprofit budget should get spent on marketing.
Always Have a Budget
Not having a nonprofit budget for marketing is a deadly sin. No matter the size of your organization, it requires some kind of marketing.
If you don’t think your organization needs a marketing budget, think again. These are just a few ways a nonprofit marketing budget can help you:
- Engages prospective donors
- Recruits volunteers
- Drives brand awareness
- Establishes credibility
- Attracts community support
- Generates support for certain issues
- Drives behavioral and social change
Even if your organization does not care to reach every goal on the list, you can probably relate to a few of them. Without a nonprofit advertising budget, you can’t expect to reach your full potential as an organization.
How Much Is Too Little?
Knowing how much is too little should be part of your budget strategy. The first thing you need to do is figure out your main goals for marketing. After you know which goals you need to reach, you can decide how much it will cost to support those goals.
But how can you know how much to invest in these goals? You don’t want to invest too little and you don’t want to spend too much. To figure out your nonprofit marketing strategy budget, try out one of these budgeting strategies.
The percentage method allows a nonprofit to scale their marketing budget as the organization scales their entire budget. Depending on the size of the nonprofit, the marketing budget will occupy a certain percentage of the total budget. This usually runs between 5% and 15%.
The dollar method is just what it sounds like: a marketing budget is created with a set dollar amount. This is usually based on past expenses. This method is widely used because of how simple and clear it is.
An incremental method means you won’t have the same budget all of the time. With this method, you will have a specific percentage that can increase or decrease based on performance. This usually changes quarterly.
Always Think About Your Goals
The best way to come up with a nonprofit budget for marketing is to keep your goals in mind. The number you come up with should only be based on the outcomes you are expected to see.
No matter which method you decide on to create a marketing budget, your goals need to be considered. When you use goal-based budgeting, every dollar spent should cause a return on your goals.
Create Your Budget for Marketing Now
Without a nonprofit budget for marketing, you cannot expect an organization to reach its potential. No matter how small or large a nonprofit is, it can see success with a proper budget. Choosing a method to figure out the right spending amount should always be done with goals in mind.
For more ways to create a beneficial nonprofit marketing budget, contact us today.
Did you know that 78% of salespeople using social media perform better than their coworkers? Although nonprofit organizations are not salespeople, they want to sell a vision and get supporters on board.
Just as it is with businesses, nonprofit organizations need to utilize marketing and technology.
Read on to learn about the marketing and technology trends for nonprofit organizations in 2021.
One of the biggest tech trends for nonprofit organizations is using social media. If your nonprofit wants more supporters and needs a way to market the program in general, social media is a necessity.
Nonprofit organizations can use social media to share their story with videos and images. Fundraising trends are also popular on social media.
You can introduce followers to your cause by showing your campaign in action. Using hashtags on your post is one of the easiest ways to get more people engaged in your content.
Keep an eye on how social media trends change. This will help your organization keep bringing in the next generation.
Search Engine Optimization
Another one of the important nonprofit trends is using search engine optimization (SEO) to your advantage. Using organic SEO and local SEO can drive more traffic to your site. This brings in more people who are willing to join your organization.
If you don’t already have a blog, it’s time to start writing posts! Blogging is a great way to use SEO. By adding popular keywords into your blog posts, you will bring in more traffic.
Mobile Web Development
Nonprofit organizations need a website to bring more people in to support their vision. Digital marketing for nonprofits begins with a well-made website. If your site is difficult to navigate, more people are going to leave than stay and read what your organization is all about.
It is just as important to make your website mobile-friendly. In this digital age, more people have smartphones than ever before. If your website cannot be accessed through a mobile device, you are losing out on several individuals who may have visited if it was.
On your website, you should prioritize certain elements. Be sure to have these elements on your web version and mobile version of your site.
First, you should have a place where supporters can make online donations with an easy to use payment system like Apple Pay. Another great element to have is volunteer check-in. This is where they can check the opportunities they have signed up for no matter the location.
Along with volunteer check-in, you should have a place where people can register to be a volunteer if they aren’t one already. This should be easy so people are not turned away by the option.
Lastly, don’t forget to add videos and images to your site to make it more appealing and interesting. People spend a lot of time viewing videos on their phones.
Nonprofit Organizations Deserve Help
Nonprofit organizations deserve volunteer help from an agency that knows what they are doing. In this technological world, nonprofits cannot go without digital marketing and all of the trends that come with it. Get more people on board with your movement by following this guide.
For all of your 2021 nonprofit tech needs, contact us today.
Did you know that there are over 1 million nonprofits in the United States? And while you thinking about running a nonprofit, there are a couple of important variables that need to order for your it to really take off.
Let’s take marketing for example. Marketing for a nonprofit requires intentionality. And if it’s done the right way, it can really take your organization to the next level.
Let’s face it. In order to serve others, your nonprofit has to grow. These tips will help you improve your nonprofit marketing strategy so you can accomplish your mission.
1. Tell Your Story
While different organizations use various techniques when trying to increase their client count, the foundation remains the same- be sure to capture emotion.
One of the first things you should do when it comes to capturing emotion through nonprofit marketing is to tell your story. Whether it’s a mission statement or an emotional tale, telling your story is a solid foundation of your nonprofit marketing efforts.
Another key to nonprofit marketing is capturing your audience’s attention through videography.
It’s no secret. Some of the most effective forms of marketing are done through pictures and videos. From Instagram to Facebook, you are constantly seeing the effects of solid media marketing from our favorite companies and influencers. So why no carry this marketing technique into the nonprofit world as well?
3. Email Marketing
We couldn’t get through our list not for profit marketing tips without talking about email marketing. If you haven’t already started, it’s important to begin collecting emails from the advocates who truly believe in your vision.
This not only helps you continue to touch base with them in regards to upcoming events but can draw past and present supporters to continue keeping up with your nonprofit organization.
4. Speaking Engagements
Before digital marketing, companies utilized grassroots marketing in order to get their names out into the community. Who’s to say you can’t still use this approach today?
Similar to Ted Talks, booking a speaking engagement in your community can really give you the opportunity to effectively relay your company’s vision and help your audience grasp your “why”.
Last but not least, one of the most effective marketing tips for nonprofit organizations is using social media. According to statistics over 3 billion people around the globe are active on social media. From teens to middle-aged adults, social media is undeniably a melting pot for all your ideal demographics.
Tips for NonProfit Marketing and More!
Whether you’re looking for tips for nonprofit marketing or are simply looking to take your marketing efforts to the next level, we’re here to help. We know how difficult it can be to find a reliable digital marketing agency for nonprofits. Fortunately, we’ve been serving organizations all over to meet their advertising needs.
In need of digital marketing services? We’d love to help! Feel free to contact us and a member of our team will be more than happy to point you in the right direction.
Instagram is a great platform for sharing pictures and funny videos making it a great tool for nonprofits as well.
Nonprofits promote social justice and education. They take no money for themselves, investing in programs that bring about change. Many nonprofits use Instagram as a free tool to share their message.
There are thousands of nonprofits on Instagram. These five stand out for their inspirational and savvy content.
1. charity: water
charity: water funds water projects all over the world. Organizers work with local communities to tailor solutions to them. Their solutions include wells and rainwater harvesters. Teachers train community members to run water committees, letting them manage their own water.
charity: water has nearly half a million Instagram followers. They post stories from community members they have worked with, giving a name and face to each of their efforts. charity: water tells the stories of people whose stories are not told.
2. Pencils of Promise
Pencils of Promise builds schools and educational programs throughout the world. Organizers design programs, including pre-literacy activities, to raise national literacy rates.
Pencils of Promise features a variety of content, including infographics and videos. They have a playful yet intelligent voice, reaching out to young people and professionals alike.
3. The Smithsonian Institution
The Smithsonian Institution is the world’s largest museum and research complex. They run nineteen museums and one zoo in the United States.
The Smithsonian has almost one million Instagram followers. They share photographs and artworks from their extensive collections. Their wide variety of content appeals to people from all backgrounds and interests.
4. To Write Love on Her Arms
To Write Love on Her Arms helps people with addiction, depression, and suicidal thoughts. They connect people to treatment centers, helplines, and other resources.
TWLOHA has 250,000 Instagram followers. They specialize in hashtag movements, which engage an audience to spread awareness. Their content in and of itself is their work.
5. Earth Rights
Earth Rights leads grassroots campaigns against corporations and individuals who violate human rights. They file legal cases, and they organize public protests and marches. They combine human rights and environmental protections into “earth rights,” asserting they are closely connected.
Earth Rights has nearly 2,000 Instagram followers. They produce infographics that share information about oil spills and important figures.
Nonprofits inspire people to pursue social justice. Instagram is an effective tool to promote important figures, spread relevant information, and mobilize supporters.
Inspire yourself more, and read this guide on getting online donations.
Search engine optimization, or SEO, is one of the most effective ways to get traffic to your nonprofit website. A recent test resulted in over a 200 percent increase in traffic for one nonprofit, thanks to SEO.
Would a 200% increase in visitors to your website help you gather more support?
Let’s look at how SEO for nonprofits can help.
What is Nonprofit SEO?
SEO is the process of optimizing the pages on your website to rank higher in Google and other search engines. There are dozens of factors that get considered in Google’s ranking algorithm but a handful have the biggest impact.
Search results are all about keywords, specifically the words and phrases that people search for. By adding those keywords to the content on your website, you tell Google what your pages are about, which helps them rank you for the most relevant searches.
2. Quality Content
It’s about more than just adding keywords to your site though. You need to have quality content that’s worth your visitors’ time when they get to your page. If they aren’t happy with the information when they get there, they’ll click back to Google and choose another option.
Google knows when this happens and if it happens enough, your site will drop in the search results.
3. On-page SEO
Adding keywords to your pages is important, but where you add them is also a factor. Use them naturally throughout your content but also add them to other sections:
- Page titles
- Alt tags for images
- Image captions
4. Create a Good User Experience
The quality of your content is critical but the best content on the web won’t keep people on your site if the experience is bad. Use easy-to-read layouts and fonts, have clear navigation, and use a responsive layout that adjusts for different screen sizes.
Backlinks are links pointing to your website from other sites around the web. The original design for Google was based on the idea that when a website links to a page, it’s a “vote” for the quality of that page.
The more links pointing to a page, the more valuable it must be.
While the algorithm has changed considerably over the years, links are still one of the most fundamental components of SEO and digital marketing for nonprofits.
6. Local SEO
If your nonprofit works at a local level, make sure you’re optimizing your site for local rankings. Local SEO is a little different than organic SEO since your goal is to get ranked in the local listings at the top of Google.
Set up a Google My Business profile for your organization and include all the relevant information – contact information, location, hours of operation, etc. This is where Google gets the information it shows in the results.
More Donations Through SEO for Nonprofits
With a bit of work, SEO for nonprofits can drive a lot more traffic to your website, which will bring you more supporters. It does take some time and knowledge though.
If your nonprofit is like most, you’re already working with minimal resources and don’t have a lot of time to spare. If that’s the case, The Legacy Theory can help. We’re a digital marketing agency whose purpose is to build and strengthen our communities and we’d love to work with your organization.
Get in touch with us today to see what we can do to help you reach a bigger audience.
Creating a budget for your nonprofit will lead to greater financial success for your organization and help you meet your goals. This important document creates a financial overview of how you bring money in and how you spend it.
Budgeting can be tricky, though, as many nonprofits don’t often have much funding at their disposal, especially when they first launch. Still, your budget will keep your nonprofit on track as your staff and volunteers work to achieve specific goals related to your mission.
Here are some top budgeting strategies to keep in mind when writing a budget for your organization.
Determine Your Current Financial Status
Before anything else, assess the current financial health of your nonprofit. Review the accounting books from your most recent year in operation. What was your income that year? What were your expenses?
Also, analyze each line item and compare them to the fiscal year you’re budgeting for. Will any of these line items change?
Set Goals for the Year
If you’re planning a big project for the fiscal year, such as launching a new program or constructing a building, this will affect your budget.
Before writing an annual budget, make sure your team has established your annual goals. Consider these plans as you create a budget and determine how you’ll fund your nonprofit.
Record Your Expenses
Write down every single expense your nonprofit will have in the upcoming fiscal year. You’ll have two types of expenses to consider—fixed and variable.
Fixed costs stay the same each month no matter what programming you have planned. This includes rent, utilities, insurance, and payroll.
Your variable expenses fluctuate each month. Maybe you have a special one-time event or program with costs associated with it. Or perhaps you need to book travel accommodations for a conference.
Don’t forget to include marketing and advertising expenses in your budget strategy. Many nonprofits don’t include this key line item. Even if you don’t have much money, try to set aside some funds for marketing. It will generate greater success for your organization. And don’t forget, if funding is limited, most nonprofit organizations can qualify for the Google Ad Grant program. This program provides qualified nonprofits with up to $10,000 each month in In-Kind (FREE) advertising dollars on the Google Search network.
Document Your Income
Consider your nonprofit’s funding sources. How do you plan to pay for your programming and day-to-day operations?
Are you relying mostly on donations? Or do you plan to raise most of the funds you need through membership fees and events?
And will you apply for grant funding? There is often a long waiting period to learn if you’ve been awarded a grant. Also, many grants will want to see a proven track record and results before awarding you any funds.
Base Your Budgeting Strategies on Real Numbers
Create an accurate budget for the year by using real numbers. Don’t make uneducated estimations. This will only cause you problems in the long run. You could find yourself falling short on a line item because you didn’t include a realistic figure in your budget.
Use numbers from your previous year whenever possible. If you’re in your first year of business or are launching a new program, research average costs for various expenses in your region.
Document Everything Throughout the Year
Transparency is a big part of operating a nonprofit. So, it’s important to document every financial transaction your business makes.
This organization will be useful when creating your annual budget. All the information you need will be documented and right at your fingertips.
Let Us Help You Grow
Now that you understand the basics of budgeting strategies, let us help you build your nonprofit brand.
The Legacy Theory is passionate about working with nonprofits as they develop their goals, grow as organizations, and, ultimately, succeed. Contact our team for more information about our consulting and marketing solutions that will help you share your story with the world.