Are you looking to create a website for your nonprofit, but aren’t quite sure how to do it?
If you want your nonprofit to succeed, you need to have an online presence. In fact, since the year 2016, online giving has increased by 17 percent.
But, it’s not simply enough to have a nonprofit website. Your nonprofit website needs to be great.
How do you do that?
Check out this guide to learn the top 5 tips for creating a great nonprofit website.
1. Make Your Mission Obvious
When creating a nonprofit website, it’s very important that you make your mission known.
When a supporter lands on your website, it should be very clear to them what your mission/goal is. For example, if your nonprofit focuses on education, make sure you include images and testimonials from students and teachers you’ve impacted.
2. Attract Vistors With Your Content
One of the best ways to attract new visitors to your website is via your content.
However, it’s important to keep in mind that you don’t have a lot of time to do it. In fact, most users leave websites within 10 to 20 seconds.
If you want users to stay on your website for several minutes or more, then you need to offer them a variety of content to keep them engaged. In addition to basic information about your nonprofit, you should also include videos that help tell your stories, informative blog posts, and infographics that highlight your success rates.
3. Make Your Site Recruitment-Friendly
If you recruit volunteers for your nonprofit, then you need to make sure that people can easily apply or sign up to volunteer through your website.
If someone has to jump through a bunch of hoops to sign up, or if it’s not clear how they can volunteer, then they’re likely going to give up and find a different organization with more apparent steps.
We suggest creating an entire page dedicated to how you can volunteer for your organization. Take the time to regularly update your open volunteer positions, and create downloadable applications so people can easily apply.
4. Make Your Site Donor-Friendly
In addition to making your site friendly for your volunteers, you also want to make sure it’s friendly for your donors.
Your donors should be able to securely give money directly through your website. Recurring donors should also have the option to create an account on your website so they can save their payment information, easily set up recurring gifts, and more.
5. Make Your Website Mobile-Friendly
Last but not least, it’s important to make sure that your website is mobile-friendly.
According to a recent study, by the year 2025, 72 percent of people will use just their smartphones to access the internet. To make sure you’re reaching as many people as possible, you need to make sure your website is mobile-friendly.
In addition to mobile-friendliness, you also want to make sure you connect your website to your social media channels and vice versa. Your website should include links to your Twitter, Instagram, Facebook, etc. And, all of your social platforms should link back to your website.
Are You Ready to Create an Awesome Nonprofit Website?
Now that you’ve read these tips, it’s time to start putting together your nonprofit website. Before you know it, you’ll have an awesome website that’ll help your nonprofit grow.
If you need help driving traffic to your nonprofit website, contact us today. We can help you employ the right inbound marketing tactics that attract the right volunteers and donors.