Search engine optimization, or SEO, is one of the most effective ways to get traffic to your nonprofit website. A recent test resulted in over a 200 percent increase in traffic for one nonprofit, thanks to SEO.
Would a 200% increase in visitors to your website help you gather more support?
Let’s look at how SEO for nonprofits can help.
What is Nonprofit SEO?
SEO is the process of optimizing the pages on your website to rank higher in Google and other search engines. There are dozens of factors that get considered in Google’s ranking algorithm but a handful have the biggest impact.
Search results are all about keywords, specifically the words and phrases that people search for. By adding those keywords to the content on your website, you tell Google what your pages are about, which helps them rank you for the most relevant searches.
2. Quality Content
It’s about more than just adding keywords to your site though. You need to have quality content that’s worth your visitors’ time when they get to your page. If they aren’t happy with the information when they get there, they’ll click back to Google and choose another option.
Google knows when this happens and if it happens enough, your site will drop in the search results.
3. On-page SEO
Adding keywords to your pages is important, but where you add them is also a factor. Use them naturally throughout your content but also add them to other sections:
- Page titles
- Alt tags for images
- Image captions
4. Create a Good User Experience
The quality of your content is critical but the best content on the web won’t keep people on your site if the experience is bad. Use easy-to-read layouts and fonts, have clear navigation, and use a responsive layout that adjusts for different screen sizes.
Backlinks are links pointing to your website from other sites around the web. The original design for Google was based on the idea that when a website links to a page, it’s a “vote” for the quality of that page.
The more links pointing to a page, the more valuable it must be.
While the algorithm has changed considerably over the years, links are still one of the most fundamental components of SEO and digital marketing for nonprofits.
6. Local SEO
If your nonprofit works at a local level, make sure you’re optimizing your site for local rankings. Local SEO is a little different than organic SEO since your goal is to get ranked in the local listings at the top of Google.
Set up a Google My Business profile for your organization and include all the relevant information – contact information, location, hours of operation, etc. This is where Google gets the information it shows in the results.
More Donations Through SEO for Nonprofits
With a bit of work, SEO for nonprofits can drive a lot more traffic to your website, which will bring you more supporters. It does take some time and knowledge though.
If your nonprofit is like most, you’re already working with minimal resources and don’t have a lot of time to spare. If that’s the case, The Legacy Theory can help. We’re a digital marketing agency whose purpose is to build and strengthen our communities and we’d love to work with your organization.
Get in touch with us today to see what we can do to help you reach a bigger audience.
Creating a budget for your nonprofit will lead to greater financial success for your organization and help you meet your goals. This important document creates a financial overview of how you bring money in and how you spend it.
Budgeting can be tricky, though, as many nonprofits don’t often have much funding at their disposal, especially when they first launch.
Still, your budget will keep your nonprofit on track as your staff and volunteers work to achieve specific goals related to your mission.
Here are some top budgeting strategies to keep in mind when writing a budget for your organization.
Determine Your Current Financial Status
Before anything else, assess the current financial health of your nonprofit. Review the accounting books from your most recent year in operation. What was your income that year? What were your expenses?
Also, analyze each line item and compare them to the fiscal year you’re budgeting for. Will any of these line items change?
Set Goals for the Year
If you’re planning a big project for the fiscal year, such as launching a new program or constructing a building, this will affect your budget.
Before writing an annual budget, make sure your team has established your annual goals. Consider these plans as you create a budget and determine how you’ll fund your nonprofit.
Record Your Expenses
Write down every single expense your nonprofit will have in the upcoming fiscal year. You’ll have two types of expenses to consider—fixed and variable.
Fixed costs stay the same each month no matter what programming you have planned. This includes rent, utilities, insurance, and payroll.
Your variable expenses fluctuate each month. Maybe you have a special one-time event or program with costs associated with it. Or perhaps you need to book travel accommodations for a conference.
Don’t forget to include marketing and advertising expenses in your budget strategy. Many nonprofits don’t include this key line item. Even if you don’t have much money, try to set aside some funds for marketing. It will generate greater success for your organization. And don’t forget, if funding is limited, most nonprofit organizations can qualify for the Google Ad Grant program. This program provides qualified nonprofits with up to $10,000 each month in In-Kind (FREE) advertising dollars on the Google Search network.
Document Your Income
Consider your nonprofit’s funding sources. How do you plan to pay for your programming and day-to-day operations?
Are you relying mostly on donations? Or do you plan to raise most of the funds you need through membership fees and events?
And will you apply for grant funding? There is often a long waiting period to learn if you’ve been awarded a grant. Also, many grants will want to see a proven track record and results before awarding you any funds.
Base Your Budgeting Strategies on Real Numbers
Create an accurate budget for the year by using real numbers. Don’t make uneducated estimations. This will only cause you problems in the long run. You could find yourself falling short on a line item because you didn’t include a realistic figure in your budget.
Use numbers from your previous year whenever possible. If you’re in your first year of business or are launching a new program, research average costs for various expenses in your region.
Document Everything Throughout the Year
Transparency is a big part of operating a nonprofit. So, it’s important to document every financial transaction your business makes. Every donation. Every purchase. Every rental fee. Every paycheck.
This organization will be useful when creating your annual budget. All the information you need will be documented and right at your fingertips.
Let Us Help You Grow
Now that you understand the basics of budgeting strategies, let us help you build your nonprofit brand.
The Legacy Theory is passionate about working with nonprofits as they develop their goals, grow as organizations, and, ultimately, succeed. Contact our team for more information about our consulting and marketing solutions that will help you share your story with the world.
Your nonprofit exists to serve a need, but how do you take action to address the needs of your community?
You need to be asking the right questions to get the right answers. A needs assessment will help you determine expressed or implied needs by collecting useful information.
Read on to learn about the type of needs assessment questions you need to be asking to make the changes you desire in your community.
How Do You Write a Needs Assessment?
Performing an organizational needs assessment involves examining the mission or target of your brand. You can do this by demonstrating why your organization is needed.
- Describe and quantify the need.
- Identify who already addresses the need.
- Determine who you serve.
Essentially, when forming needs assessment questions, your new initiative needs to align with your organization’s mission. After considering these aspects, you need to consider a few resources with which to take action.
When brainstorming for your needs assessment questions, you need to define key players and issues. You should map community resources to help you determine actionable project ideas.
After you have determined a few possible sources of need, you should select a focused idea and prioritize smaller steps to make it happen.
One of the steps you can take after brainstorming to help evaluate your needs assessment questions is through a survey. Your survey should ascertain the greatest concerns of the need your organization or nonprofit can resolve.
Your survey can be open-ended, with diverse or representative sample sizes. You can also include a ranking system to help in focusing on the most important needs.
Your organization or nonprofit could host a community forum in lieu of, or in addition to a survey, to help find the right needs assessment questions to ask. Face to face conversations with persons in need can help narrow the issues which need to be addressed.
Your forum could use votes to emphasize certain needs over others. Depending on how votes or tallies breakdown, a re-vote could occur.
Needs Assessment Questions Write Themselves
Your organization or nonprofit exists to do good things for your community. Ultimately, the needs of the people you serve will naturally emerge, but your responsibility revolves around honing in on the needs assessment questions that best address the most important problems.
After gathering information from multiple sources, you should be consistent with the questions you ask. Make sure you choose the best method for collecting data. Knowing your audience will help you in with accurate data collection.
Avoid rushing into a solution, even after you have formulated a needs assessment. Your organization or nonprofit’s mission is to solve problems and help address needs for people who may be unable to help themselves.
Consider turning to a professional organization like The Legacy Theory, who is compelled to tell your brand’s story. Be sure to get in touch with us today to help you take action for your organization.