5 Inbound Marketing Strategies All Nonprofits Should Try

Worldwide, there are more than 10 million nonprofits and organizations. With so many nonprofits out there, it is no wonder that some of them need a boost to get more recognition. The best way to take your nonprofit to the next level is by implementing inbound marketing strategies.

Read on to learn about five inbound marketing strategies that nonprofits can try.

1. Creating Videos

One of the fastest-growing inbound marketing strategies is implementing video campaigns. Strong video campaigns for a nonprofit will make all the difference.

Videos are a permanent part of your brand. They can be used on your website and in various marketing initiatives. The power of video is unreal as they can provide a huge boost of people coming to your website.

As a nonprofit, videos should almost be second nature. Inbound marketing for nonprofits will be filled with emotion. Passion should be easy to display for nonprofits.

2. Pay-Per-Click (PPC)

Another one of the best inbound marketing strategies for nonprofits is using PPC advertising. This will help bring traffic to your website by placing you on popular search engines.

Google Grants is a great example of inbound marketing services that are out there. This source can give your nonprofit the most exposure without having to spend a lot of money.

To use Google Grants, your nonprofit will have to be approved. As soon as the organization gets approved and your ads created, you can see the gain in traffic to your website within minutes.

3. Retargeting

Retargeting is a term used in marketing that refers to bringing back the visitors who left your site without donating. You want to retarget these people to keep them in the inbound marketing funnel. Direct them to where you want them to go to persuade them to donate.

You can use inbound marketing services like Facebook Exchange to target people via a third-party. Services like this will show users more information about your organization and link them to your website.

4. Email Marketing

One of the most well-known inbound marketing strategies is email marketing. You can learn how to create an inbound marketing strategy that works by targeting people first through email. This will give you a feel for the people interested in your organization.

This type of marketing is inexpensive, yet very beneficial. It can attract sponsors, donors, and people who truly care about the cause.

Using a valuable call to action can bring in a specific audience. Reach this audience all at once and provide them with all of the necessary information.

Inbound marketing for nonprofits involves having a website that uses backlinks. Backlinks will help you create the inbound marketing funnel you need to succeed.

A website with backlinks can improve the reach the site obtains. You can do this by adding social sharing icons to your pages.

Inbound Marketing Strategies You Need to Implement

You only want the best for your nonprofit. The easiest way to get the results you want is by implementing these inbound marketing strategies. Take your nonprofit to the next level and get it the recognition it deserves.

For help with inbound marketing strategies and the necessary resources, contact us today.

Inbound Marketing vs Traditional Marketing

It’s all too common for our clients to spend far more money than necessary to market their products and services. Rather than spending your budget on trade shows and cold calling, wouldn’t you rather have customers come to you?

Take a Closer Look at Traditional Marketing and Its Results

Traditional marketing, also known as outbound advertising, is any type of marketing used by companies to attract business. Companies have been putting ads in papers, on television, and online for years and have, to some extent, profited as a result. But, really, do you want to spend all your time cold calling or sending emails people don’t want?

That’s not to say traditional marketing efforts are totally useless. There are always times when traditional strategies can help your overall marketing plan, but it’s really difficult to target the markets you’re looking for and, in many cases, the costs far outweigh the benefits.

Today, customers are tired of just about everyone under the sun pushing products or services on them. In fact, they’re so tired of the “tried and true” traditional strategies they’re taking rather aggressive steps to block ads. How many people do you know that actively use ad blockers while they’re online and make copious use of the mute button on their TV remote to stop the constant bombardment of unwanted ads? That’s why we’ve chosen to take a different approach.

Exploring Ways to Transform Your Marketing

We’re proponents of letting people come to you for products and services rather than spending way too much time on outdated marketing strategies. So, how can companies help customers find them? That’s where inbound marketing comes into the picture.

If you look at most of the top sites online, you’ll find they’ve figured out ways to be found by customers without having to spend their budget on traditional marketing. Industry experts and statistics suggest the most successful companies are now allocating the majority of their marketing budget to inbound marketing strategies.

What Strategies Generate the Greatest Profits?

Inbound marketing requires companies to become authorities in their industries. How is that done? The concept itself is pretty simple: make use of search engines, blogging, and those all-important social media sites to attract new customers.

In practice, it’s a little harder to change your entire approach to marketing, and that’s why we’re here to help you define ways to make that move. Think about it for a minute. How many people start an internet query with a question? People want information, and that’s why they ask questions. The key is to provide the answers they’re looking for. If your organization takes the time to provide quality, well-explained information, customers will automatically end up on your site thanks to the newest iterations of search engine algorithms.

Now is the Time to Analyze and Improve Your Marketing Strategy

If your marketing strategies are still mired in the past, we certainly encourage you to rethink the ways you’re spending your money. There are too many advantages of inbound marketing strategies to discuss here, so take the time to ask questions now and move your organization to the next level.

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