When you rely on donations and volunteers, you need to make sure you can reach out to new people for help. As your Nonprofit grows, you’ll want to check out the Google Ad Grant to be able to reach out to many more donors and volunteers who may be interested in your cause. View the information here or sign up with Google Ad Grant with us today to start reaching out right away.
Reach More People
The Google Ad Grant makes it possible for your Nonprofit to start running ads in and, show up in, Google search results. All grant ads are text-based and keyword-targeted. Once you have the ads set up, they’ll be displayed in the search results right below the ads from paying advertisers, which means they’re in the best spot for potential donors and volunteers to spot them.
With the Google Ad Grant, you might be able to have up to $10,000 a month in ads appear in the search results for your keywords, helping you reach out to as many new people as possible. You’ll be able to tell all of them about your cause and encourage them to donate or volunteer with you. The grant makes it possible for you to reach out to those who are looking for a Nonprofit to help, but who haven’t heard of your Nonprofit yet.
Choose the Right Keywords
Since the ads are keyword-targeted, you’ll need to choose the right keywords. This is not something that should be done lightly as you’ll want to make sure the keywords are going to help you reach a whole lot of potential donors and volunteers. By taking the time to do a little bit of keyword research, you can launch your ad campaign and start encouraging many more new people to stop by your website and learn about your cause.
Keep Track of Your Ads and Their Effectiveness
As you use the Google Ad Grant, it’s important to make sure you’re updating your keywords and ads regularly. You want them to be effective to make sure you attract as many people as possible to your cause. Google Analytics makes it easy for you to track your ads and see just how effective they are. From there, you can adjust them to make them more effective and track your changes to ensure the changes are optimizing your campaigns.
The Google Ad Grant is an amazing opportunity for Nonprofits like yours, but you’ll want to use it properly to ensure you can attract as many potential donors and volunteers as you can for your cause. We can partner with you and work alongside you to help make sure the ad grant is put to work for you and is going to be a successful campaign. Check out our Google Ad Grant eBook today or contact us to learn more about how we can help you achieve success.