Nonprofits help the community through advocacy, volunteerism, giving, and much more, but without a steady stream of revenue and volunteers, it can be hard to make all that happen. The Legacy Theory is more than just a digital marketing company. We want to make the world a better place and helping nonprofits with pay per click marketing is one way we can help.
We care about you and the people you serve. For us, it’s not about the bottom line, but how much good we can do in the world. Pay Per Click advertising can bring in volunteers, donors, and spread your message, but only if done correctly.
We’ll help you understand PPC advertising and how it can work for you.
What is Pay Per Click Marketing?
When you see ads at the top of search engines, on YouTube and websites, that’s PPC marketing. Google Ads as well as several social media websites have PPC advertising, but it’s important to choose the ones that work best for you.
How does Pay Per Click work? You set up ad campaigns based on keywords and then target specific demographics of people. You must place bids on those keywords. When someone searches for that or a similar keyword, there is a chance your ad will come up.
It does require an upfront budget, but the ability to target the audience means it only reaches the people you want. For example, if your nonprofit needs donors, then the ad can target people of a specific income range.
If you serve a geographic area, then you can target only people within that range.
One advantage nonprofits have is they can receive up to $10,000 in FREE Google Ad Grants per month. Check out our free ebook and learn all about it.
Management Is Key to Success
Many nonprofits choose to run their campaigns with the help of volunteers, but unless you are vigilant and know the PPC platforms well, you could end up losing money with little return.
The key to PPC success is looking at how much you spend, the makeup of the ads, your landing page, and other analytics. You make changes to improve your return on investment and bring qualified traffic to your site or through your doors.
PPC can be a major boon for nonprofits, but only if the campaigns are run professionally. We can help set up the accounts for you and keep an eye on them to maximize their efficiency. We’re experts in PPC for nonprofits.
Develop Landing Pages for The Ads
The PPC ads bring people back to a page on your site. It can be any page, but if you want to maximize your ads, then create a landing page specific for that ad. For example, if you’re looking for donors, then have the ad point back to a landing page that explains your needs and has a call to action for donations.
If it’s volunteers, then create the page around what they’ll be doing and how it helps the community with a call to action signing up to be a volunteer.
The landing page is a vital part of the PPC marketing strategy.
Start Your PPC Campaign Today
The Legacy Theory cares more about helping people and nonprofits than the revenues in our pockets. Don’t try and create your Pay Per Click marketing strategy without consulting us.
If you want to learn more about nonprofit digital marketing and PPC advertising, then please contact us today.