See change with your own eyes. Instagram is a great platform to share funny photos and videos. It is also an important tool to change the world.
Nonprofits promote social justice and education. They take no money for themselves, investing in programs that bring about change. Many nonprofits use Instagram as a free tool to share their message.
There are thousands of nonprofits on Instagram. But these five stand out, for their inspirational and savvy content.
1. charity: water
charity: water funds water projects all over the world. Organizers work with local communities to tailor solutions to them. Their solutions include wells and rainwater harvesters. Teachers train community members to run water committees, letting them manage their own water.
charity: water has nearly half a million Instagram followers. They post stories from community members they have worked with, giving a name and face to each of their efforts. charity: water tells the stories of people whose stories are not told.
2. Pencils of Promise
Pencils of Promise builds schools and educational programs throughout the world. Organizers design programs, including pre-literacy activities, to raise national literacy rates. They also create parent-teacher associations and partnerships with teachers.
Pencils of Promise has more than 200,000 Instagram followers. They feature a variety of content, including infographics and videos. They have a playful yet intelligent voice, reaching out to young people and professionals alike.
3. The Smithsonian Institution
The Smithsonian Institution is the world’s largest museum and research complex. They run nineteen museums and one zoo in the United States. They also run research and cultural centers around the world, educating millions of people.
The Smithsonian has almost one million Instagram followers. They share photographs and artworks from their extensive collections. Their wide variety of content appeals to people from all backgrounds and interests.
4. To Write Love on Her Arms
To Write Love on Her Arms helps people with addiction, depression, and suicidal thoughts. They connect people to treatment centers, helplines, and other resources. They also spread mental health awareness through education and writing programs.
TWLOHA has 250,000 Instagram followers. They specialize in hashtag movements, which engage an audience to spread awareness. Their content in and of itself is their work.
5. Earth Rights
Earth Rights leads grassroots campaigns against corporations and individuals who violate human rights. They file legal cases, and they organize public protests and marches. They combine human rights and environmental protections into “earth rights,” asserting they are closely connected.
Earth Rights has nearly 2,000 Instagram followers. They produce infographics that share information about oil spills and important figures. Earth Rights does have a smaller following than other nonprofits. But Earth Rights does feature interesting and professional content.
Inspire Your Social Media Campaigns
Nonprofits inspire people to pursue social justice. Instagram is an effective tool to promote important figures, spread relevant information, and mobilize supporters. Learn from these nonprofits, and you can build your own following.
Inspire yourself more, and read this guide on getting online donations.