Did you know that there are over 1 million nonprofits in the United States? And while you thinking about running a nonprofit, there are a couple of important variables that need to order for your it to really take off.
Let’s take marketing for example. Marketing for a nonprofit requires intentionality. And if it’s done the right way, it can really take your organization to the next level.
Let’s face it. In order to serve others, your nonprofit has to grow. These tips will help you improve your nonprofit marketing strategy so you can accomplish your mission.
1. Tell Your Story
While different organizations use various techniques when trying to increase their client count, the foundation remains the same- be sure to capture emotion.
One of the first things you should do when it comes to capturing emotion through nonprofit marketing is to tell your story. Whether it’s a mission statement or an emotional tale, telling your story is a solid foundation of your nonprofit marketing efforts.
Another key to nonprofit marketing is capturing your audience’s attention through videography.
It’s no secret. Some of the most effective forms of marketing are done through pictures and videos. From Instagram to Facebook, you are constantly seeing the effects of solid media marketing from our favorite companies and influencers. So why no carry this marketing technique into the nonprofit world as well?
3. Email Marketing
We couldn’t get through our list not for profit marketing tips without talking about email marketing. If you haven’t already started, it’s important to begin collecting emails from the advocates who truly believe in your vision.
This not only helps you continue to touch base with them in regards to upcoming events but can draw past and present supporters to continue keeping up with your nonprofit organization.
4. Speaking Engagements
Before digital marketing, companies utilized grassroots marketing in order to get their names out into the community. Who’s to say you can’t still use this approach today?
Similar to Ted Talks, booking a speaking engagement in your community can really give you the opportunity to effectively relay your company’s vision and help your audience grasp your “why”.
5. Social Media
Last but not least, one of the most effective marketing tips for nonprofit organizations is using social media. According to statistics over 3 billion people around the globe are active on social media. From teens to middle-aged adults, social media is undeniably a melting pot for all your ideal demographics.
Tips for NonProfit Marketing and More!
Whether you’re looking for tips for nonprofit marketing or are simply looking to take your marketing efforts to the next level, we’re here to help. We know how difficult it can be to find a reliable digital marketing agency for nonprofits. Fortunately, we’ve been serving organizations all over to meet their advertising needs.
In need of digital marketing services? We’d love to help! Feel free to contact us and a member of our team will be more than happy to point you in the right direction.