The Legacy Theory

A Purpose-Driven Digital Marketing Agency

Proven methodologies for the digital age. We cultivate mutually beneficial relationships that last.

Business Consulting

We’ll work with you to develop a winning culture, optimized processes, and strategic recommendations on technology integrations.

HubSpot Solutions

Whether you’re implementing HubSpot for the first time, or your portal needs some work, Our HubSpot experts are here to optimize your investment.

Managed Services

Whether it’s a fully-managed marketing campaign or an on-demand marketing solution, our team is here to help you grow your organization.

We Also Do (a la carte)

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Blog Writing Solutions

Position your organization as a thought leader with high-quality blog posts. Our blog writing service includes topic ideation and unlimited revisions.

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Business (NAP) Listings

Our NAP (Name, Address, Phone) business listings solution will not only help with visibility, it will also help increase your organic search rankings.

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Digital Marketing

SEM: Approach that leverages PAID methods.
SEO: Approach that leverages ORGANIC methods.
Either way, we'll help increase your digital footprint.

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Google Ad Grant Management

Take advantage of up to $10,000 each month in Google Ad Grant dollars to help tell your story, recruit volunteers, and secure donations.

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Launchpad Solutions

Is your organization just getting started, or are you hamstrung with a tight budget? We've developed a Launchpad solution that is just right for you.

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Reputation Management

Increase positive reviews and online reputation. Automate asking for reviews while preventing negative reviews from even making it online.

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Sales Enablement

We'll develop a sales enablement strategy that will provide your sales teams with the resources they need to effectively sell your products or solutions.

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Website Copy

Not sure what copy should be on each of your website pages? Our writers will create SEO Optimized content that will focus on conversions.

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Website Development

Build an optimized website based on real user data and not on assumptions, all the while, staying ahead of evolving market trends.

About Us

The value for us is not in the profits. It’s in the purpose. By putting you, the Nonprofit or Small Business, in a better position, we can all grow together. As a team, we find our value in giving, and by giving, we know that we will see success.

Craig Laughlin Jr
CEO | Co-Founder, The Legacy Theory

Our Latest Thoughts

Marketing and Technology Trends for Nonprofit Organizations in 2021

Did you know that 78% of salespeople using social media perform better than their coworkers? Although nonprofit organizations are not salespeople, they want to sell a vision and get supporters on board. Just as it is with businesses, nonprofit organizations need to utilize marketing and...

5 Nonprofit Marketing Tips That Will Help You Help Others

Did you know that there are over 1 million nonprofits in the United States? And while you thinking about running a nonprofit, there are a couple of important variables that need to order for your it to really take off. Let's take marketing for example. Marketing for a nonprofit requires...

5 Blogging Tips for Passionate Leaders

With millions of blogs written by other passionate leaders taking up space on the world wide web, you'll need to go above and beyond with your blog writing to stand out. 77% of internet users read blog posts, proving them to be an effective way to engage an audience.  Ready to learn how...

5 Inbound Marketing Strategies All Nonprofits Should Try

Worldwide, there are more than 10 million nonprofits and organizations. With so many nonprofits out there, it is no wonder that some of them need a boost to get more recognition. The best way to take your nonprofit to the next level is by implementing inbound marketing strategies. Read on to learn...

5 Nonprofits on Instagram to Inspire You

As well as being a great platform for sharing pictures and funny videos, Instagram can be an important tool for Nonprofits. Nonprofits promote social justice and education. They take no money for themselves, investing in programs that bring about change. Many nonprofits use Instagram as a free...

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