The Legacy Theory

A Purpose-Driven Digital Marketing Agency

Proven methodologies for the digital age. We cultivate mutually beneficial relationships that last.

Business Consulting

We’ll work with you to develop a winning culture, optimized processes, and strategic recommendations on technology integrations.

HubSpot Solutions

Whether you’re implementing HubSpot for the first time, or your portal needs some work, Our HubSpot experts are here to optimize your investment.

Managed Services

Whether it’s a fully-managed marketing campaign or an on-demand marketing solution, our team is here to help you grow your organization.

We Also Do (a la carte)


Blog Writing Solutions

Position your organization as a thought leader with high-quality blog posts. Our blog writing service includes topic ideation and unlimited revisions.


Business (NAP) Listings

Our NAP (Name, Address, Phone) business listings solution will not only help with visibility, it will also help increase your organic search rankings.


Digital Marketing

SEM: Approach that leverages PAID methods.
SEO: Approach that leverages ORGANIC methods.
Either way, we'll help increase your digital footprint.


Google Ad Grant Management

Take advantage of up to $10,000 each month in Google Ad Grant dollars to help tell your story, recruit volunteers, and secure donations.


Launchpad Solutions

Is your organization just getting started, or are you hamstrung with a tight budget? We've developed a Launchpad solution that is just right for you.


Reputation Management

Increase positive reviews and online reputation. Automate asking for reviews while preventing negative reviews from even making it online.


Sales Enablement

We'll develop a sales enablement strategy that will provide your sales teams with the resources they need to effectively sell your products or solutions.


Website Copy

Not sure what copy should be on each of your website pages? Our writers will create SEO Optimized content that will focus on conversions.


Website Development

Build an optimized website based on real user data and not on assumptions, all the while, staying ahead of evolving market trends.

About Us

The value for us is not in the profits. It’s in the purpose. By putting you, the Nonprofit or Small Business, in a better position, we can all grow together. As a team, we find our value in giving, and by giving, we know that we will see success.

Craig Laughlin Jr
CEO | Co-Founder, The Legacy Theory

Our Latest Thoughts

5 Nonprofits on Instagram to Inspire You

See change with your own eyes. Instagram is a great platform to share funny photos and videos. It is also an important tool to change the world.  Nonprofits promote social justice and education. They take no money for themselves, investing in programs that bring about change. Many nonprofits...

5 Simple Ways to Get Online Donations for Your Nonprofit

Are you looking for ways to get online donations for your nonprofit? If so, we certainly understand. In the digital age, online donations have become the lifeblood of nonprofits.  As COVID-19 spread across the world in 2020, the ability to procure donations on the web has become the...

SEO for Nonprofits: How to Get Higher Rankings for Your Website

Search engine optimization, or SEO, is one of the most effective ways to get traffic to your nonprofit website. A recent test resulted in over a 200 percent increase in traffic for one nonprofit, thanks to SEO. Would a 200% increase in visitors to your website help you gather more support? Let’s...

Top Budgeting Strategies for Nonprofits

Creating a budget for your nonprofit will lead to greater financial success for your organization and help you meet your goals. This important document creates a financial overview of how you bring money in and how you spend it. Budgeting can be tricky, though, as many nonprofits don’t often have...

A Comprehensive Guide to Pay Per Click Marketing for Nonprofits

Nonprofits help the community through advocacy, volunteerism, giving, and much more, but without a steady stream of revenue and volunteers, it can be hard to make all that happen. The Legacy Theory is more than just a digital marketing company. We want to make the world a better place and helping...

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